Benefits of Email List Cleaning
If you’re not convinced that email cleaning by using email validation is a smart move, here’s a quick breakdown of exactly how this process can benefit your company.
Better Use of Your Money
You have to pay for email marketing lists and you deserve to get what you pay for. While it’s normal to get a list with a few junk addresses, if you have too many of these on your list, you’re losing money.
Email verification turns a sloppy, ineffective marketing list into a finely tuned, effective list that will put your marketing materials exactly where you want them: on the computer screens of potential customers.
When you send marketing emails to spam accounts, dead accounts or junk accounts, email server providers take notice. This can actually damage your reputation and make you more likely to be marked as a spam sender. In turn, this can cause email server providers to flag messages from your accounts, directing your marketing emails straight into the junk folders of potential customers without you even knowing.
The solution is to use data processing for email to prevent becoming marked as a spam marketer. When you use thorough email cleaning by validation and verification, you can keep your sterling reputation as a trustworthy email sender.
If you’ve run more than one email marketing campaign, you know how important it is to analyze the results. When you compare your rate of new customer acquisition, lead follow-ups and new sales to your total number of emails sent, you get a very clear picture of your success rate. It’s very simple: if your new campaign leads to more sales, you’re on the right track. If you’re losing sales, you know you need to make some changes.
When you send emails to junk accounts, the picture gets muddy. You simply have no way of knowing if you’re not making sales due to ineffective marketing or if you’re simply shooting emails into the black holes of junk addresses.
Email cleaning solves this problem by making sure that you’re only contacting valid addresses. The result is crystal clear analytics, which are just as valuable as any other metric in your business.
Direct email marketing is the key to growing your brand. If you’re not using email verification to keep your email hygiene in peak condition, you’re not getting your money’s worth out of your direct marketing lists. Start cleaning today to update email information and get your marketing materials directly to the customers you need to reach.