Email List Cleaning and Repair
There’s a great way to ensure that your email lists stay healthy. It’s called email cleaning.
In the process of email cleaning, the contact addresses on your marketing lists will be checked and verified and any inactive or dead accounts will be removed. The result is a clean, healthy list that contains only valid, active accounts that are connected to potential leads, clients and customers.
How does email cleaning work exactly? It involves a specific process known as email validation.
This type of validation helps to ensure that your marketing lists are clean and therefore more valuable. Here’s what happens:
- The email addresses on your email marketing list are checked for validity and activity. This means that they will first be examined to make sure they comply with delivery standards and proper format. Addresses that are too jumbled or improperly formatted will be rejected and removed.
- Next, the addresses will be checked for “cleanness”. This means that they’ll be examined for typos, spelling errors, incorrect domain suffixes and other common errors. In many cases, even one m