Most businesses don’t give much thought to their email list. It can be tedious to clean, and as lengthy as it is, do a few inactive contacts really matter? Especially when you have so much else to do with your business, email list quality can seem like a low priority. But a clean email list
The strength of any email marketing campaign depends on the quality of the list or database of contact information that you have collected. Many businesses and professional individuals know about how to attract signups to the list but may struggle to prevent fake list signups that detract from the overall effectiveness of a marketing campaign.
Even when some marketers are lauding the rise of social media and mobile marketing as the area to focus, email list building still remains a cornerstone of any company's strategy. Growing a list leads to more lucrative marketing campaigns, and it can be exciting to see the database numbers grow. The high digits can hide
No matter how popular social media and other forms of digital communication get, direct mail and business email marketing remain popular and effective. If you want to avoid any current or potential customers or clients clicking delete before they read, avoid these 10 mistakes with every marketing campaign. Mistake #1 – Lack of Responsive Email
If you use direct email marketing to reach your customers and drive more traffic to your website, then a list cleaning service can be one of your most powerful tools. Using email lists to target your marketing material to specific demographics is a great way to enhance the reach of your brand. However, these lists
Chances are that you already know that direct email marketing is one of the best ways to advertise your products and services while also attracting new customers and improving brand recognition. If you've never tried this marketing technique before, you'll need to get an email list in order to make it efficient and cost-effective. An
If you have purchased an email list in order to become more effective at direct email marketing, it's important to maintain the health and cleanliness of your list. Old email lists may have once been useful but their effectiveness degrades over time. As time passes, accounts that were once active and useful for marketing will
If you are trying to improve your marketing methods, you need to know about email hygiene. Simply put, the email lists that you use to reach out to potential customers are one of your most valuable marketing investments. You need to make sure that this list is filled with valid, useful contact information in order